Mission Statement

Pin Seeker started from a frustration I ran into over and over again.

Like a lot of golfers, I just wanted to find a tee time that worked for everyone. A specific date. A reasonable time. Somewhere close enough to make it easy. What should have been a simple task quickly became exhausting. Checking one course at a time. Opening multiple booking systems. Clicking through aggregators, only to be sent back out to individual course sites. Sorting through ads, promotions, and distractions just to answer a basic question: where can we play?

Over time, it became clear this was not a one-off problem. It was the system.

In my day-to-day work, I spend a lot of time thinking about user experience, tradeoffs, and how products fit into larger ecosystems. Looking at tee time booking through that lens, the gap was obvious. Much of the innovation in golf technology over the past decade has rightly focused on helping courses operate more efficiently. Tee sheet management, pricing tools, and backend systems are essential, and without them many courses would not be able to stay in business. That innovation matters.

But from the golfer's perspective, the experience of finding and booking a tee time has not kept pace. Golfers are still forced to adapt to fragmented systems that were never designed around how people actually search, plan, and decide.

Pin Seeker was built to focus on that missing piece.

AI was a core building block from the start. It made it possible to design, architect, and build a product that understands natural search intent and brings relevant tee times together in one place. The goal is not to replace the systems courses rely on, but to make the golfer's side of the experience clearer, faster, and more intuitive.

If Pin Seeker helps you spend less time searching and more time on the course, then it is doing its job.

Rahul Krishnakumar

Ways to use Pin Seeker